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# PDF Ebook Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Se

PDF Ebook Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Se

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Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Se

Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Se



Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Se

PDF Ebook Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Se

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Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Se

This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding, product hybridisation, portrayals and perceptions of images of beauty, and the contrast between imagined and actual consumers. The book thereby provides rich insights on the interaction between business producers and individuals’ differing cultures of consumption in evolving globalised and localised marketplaces.

  • Published on: 2016-12-07
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Hardcover
  • 240 pages

About the Author

Heung-wah Wong is at the University of Hong Kong

Miki Sugiura is at Tokyo International University

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# PDF Ebook Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Se Doc
# PDF Ebook Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Se Doc

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